The Media According to Sally

By Sally Stewart, author of Media Training 101

Leaking Anna Nicole

How much you wanna bet that somebody is going to leak the Anna Nicole death investigation findings before the press conference?  My money is going to be on Harvey Levin and TMZ getting the scoop.  In such a short time, Harvey and his team have earned a rep for getting it first AND getting it right. 

March 23, 2007 Posted by sallystewart | Celebrity PR | | No Comments Yet

Pitching the Media

Spending the morning making phone calls to reporters who might want to cover a major announcement at a major university.  I just don’t get why some reporters get all huffy, acting like I have some nerve to call them.  And this story is honestly newsworthy.  Aren’t they news reporters?  Aren’t they supposed to WANT to know what’s going on before it happens?  Even if they don’t want to cover it, where is their curiosity? 

March 23, 2007 Posted by sallystewart | PR | | No Comments Yet