Britney Spears’ PR Rehab

Now that Britney Spears has checked out of her ritzy Malibu rehab center, all the celebrity tabloids will be tracking her every movement to see if her drug and alcohol rehab is real (and if she’s gone back to wearing panties).

I think she can rehab her image simply because in America, you’re never really a star until you make a comeback.  Look at Mariah Carey, who came back from a public breakdown.  Or look at John Travolta, whose career was a Trivial Pursuit question until he made a comeback in Pulp Fiction.  Even Richard Nixon made a comeback before he was elected president.  And he won in a landslide.  Comeback fame is always more potent that original fame.   

But a comeback is not guaranteed, even to blond It Girls.  Britney will have to work hard as hard at her PR rehab as her handlers say she did on her addictive behaviors.  And it can’t be all smoke and mirrors and pithy PR sayings.  There has to be some there there.  Her first step toward rehabbing her image is to get back into the recording studio and produce something people want to hear.  Simultaneously, she needs to show she’s a conscientious mom who wears panties and steers clear of hipster loser guys who are obvious users.  If she shows up at a Hollywood nightclub within the next week, the whole celeb media world will not only condemn her, but they will increase their surveillance so they can catch her falling off the wagon.