Pitching the Media
Spending the morning making phone calls to reporters who might want to cover a major announcement at a major university. I just don’t get why some reporters get all huffy, acting like I have some nerve to call them. And this story is honestly newsworthy. Aren’t they news reporters? Aren’t they supposed to WANT to know what’s going on before it happens? Even if they don’t want to cover it, where is their curiosity?
About
Sally Stewart offers clients the benefits of her 20 years of experience in journalism, communications, media relations and university-level teaching.
A former USA Today reporter covering top news stories including the O.J. Simpson murder trial, Sally provides senior counsel to clients in effectively communicating complex issues and business strategies to the media. Sally’s media expertise is showcased in her first book, Media Training 101, by Wiley publishing company.
Before founding her consulting group, SA Stewart Communications, in 2003, Sally was a Vice President at two major public relations agencies, Edelman Public Relations and APCO Worldwide, where she led and supported numerous accounts, including SKECHERS USA and Jenny Craig, Inc. She secured numerous positive stories for her clients, including stories published in and/or televised on Forbes, The New York Times, CNN, The Wall Street Journal, Investor’s Business Daily, CNBC, The Today Show, Fox News Channel and Money magazine.
Sally previously was Vice President, Public Relations for InternetConnect, a broadband computer networking company, developing and implementing all internal and external corporate communications. Before joining InternetConnect, Sally was a Member of the Firm (partner) at Sitrick And Company, where she focused on media in support of investor relations objectives for Mag Instrument, Metabolife International and a variety of pre-IPO companies. Immediately upon concluding her journalism career, Sally was Director of Communications for Public Counsel Law Center, the nation’s largest pro bono public interest law firm.
A seasoned journalist who served as chief west coast news reporter for USA Today, some of Sally’s reporting highlights include covering the San Francisco and Los Angeles earthquakes, the Los Angeles civil unrest, the Rodney King beating trials and national political campaigns. While covering the O.J. Simpson trial for USA Today, Sally was a regular commentator on the case for CNN and KFAN Minneapolis. She also has been an opinion columnist for the Los Angeles Daily News, a freelance reporter for the Canadian Broadcasting Company and a journalism teacher for the University of California, Los Angeles Extension Journalism Program.
A longtime resident of Santa Monica, Calif., Sally is a member of the Board of Creative Advisors for National Lampoon.
Contact Sally @ sally@sastewart.com
Check out her website @ www.mediatraining101.com
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